What we need to do: 

- 60 to 90 second video for a crowdfunding website (Not like all the other ones)
- Choose an everyday object and creatively 'redefine' it as a fictitious item, extraordinary.
- Research and watch videos on Kickstarter, Pledgeme, Boosted, Givealittle, Indiegogo, etc.
- 6 weeks only. Plan, production, camera, premier pro, after effects.

Context:

Ethos, logos, pathos
We tend to trust people we know, or feel like we know.
Logical, compared to an argument, faking a logical argument?
Pathos: Emotional, human side of us. What do the target audience hate the most?
Human centered design, sympathy to empathy
Being in THEIR shoes
Opening people up, understanding them, be authentic, do a semiotic analysis