Rationale

The pillow was originally designed with travelers in mind who would have to lug a huge pillow around during their journey. However, a pillow that can both transform into an assortment of sizes and different shapes would be of huge convenience to them, and for normal people in everyday life. Nowadays, the functions of the pillow are generally the same, and used only for sleeping. It is currently unable to function in any other way, or respond to situations. A multifunctional pillow is unique and needed in the market, and Magic Pillow currently have no competition. As for the video, rather than directly present the product, the commercial shows someone having a dreadful day with a normal pillow which is then contrasted with all the advantages of having a Magic Pillow. In doing so, it seeks to show logos more vividly and should entice viewers to immediately go and fund our project, or at least appreciate the product. With the background music, colours, and humour, it emphasizes the emotion of the character to create an enjoyable environment and empathy with the audience.

video at the early stage

Rationale(temporary)

The pillow is originally designed for travellers who would like to use their own pillow during the journey. However, a pillow that can transform into different size and shape could be convenience for our normal daily life as well. Nowadays, the functions of pillow are mostly just for sleeping well and pillows are not be able to function depend on the situation. A multifunction pillow is needed by the market. Rather than directly presents the produce, the commercial shows a bad day of the character in the first place in contrast with all the advantages of the pillow later. In doing so, it seeks to show LOGOS more vividly. Besides, the background music and the colour in it emphasize the emotion of the character to create empathy with the audience.  

logo

Week 6, Day 1 - Critique / Feedback

Video:

- The music and sound needs to be lowered. Drowns out the voice too much.
- Boost the voice, needs to be louder than the music / Music is an afterthought, not as important
- Colours / Saturation need to be looked at, some scenes are fine
- Adjust volume of the music during certain scenes / Don't keep it flat, sometimes you don't want it
- Stopping and starting music again and again, when the phone alarm rings, falling over, etc
- Recreate more sound effects (Falling over, car crash?)
- Add more scenes to the video, tripping up (add same shots as previous scene), talking about crowdfunding and raising more more, the scenes with the car and it being stopped.

Still need to work on it a lot for hand-in next class.

Rough render of our video, still early days.

Things we still need to do: 

- Mattress
- Phone scene
- Voice over (Edit)
- Matching it to the video or vice-versa
- Adding/Removing stuff.
- Car scene.
- Eating scene, maybe??
- Running to school.
- Name, what should it be? Magic Pillow?
- Tutor scenes
- Music / Sound effects
- Steps + Stairs / Tripping over
- Blog
- Kickstarter (Voice over) Raising funds, give us support, etc.
- Grabbing the assignment.
- We need support to make your dreams a reality! ARGHHH!
- Keep shooting. More. Scenes.
- Don't edit it yet.
- Mock up on Tuesday to show to Gray
- Scream?
- Explain the product, it's unique. What sort of support are we seeking?
- What rewards will they get when they pledge?
- Social media, website, etc.
- Crediting sources at the end.
- Selling the pillow.
- Needing to add voice over to the ending car scenes