Rationale

The pillow was originally designed with travelers in mind who would have to lug a huge pillow around during their journey. However, a pillow that can both transform into an assortment of sizes and different shapes would be of huge convenience to them, and for normal people in everyday life. Nowadays, the functions of the pillow are generally the same, and used only for sleeping. It is currently unable to function in any other way, or respond to situations. A multifunctional pillow is unique and needed in the market, and Magic Pillow currently have no competition. As for the video, rather than directly present the product, the commercial shows someone having a dreadful day with a normal pillow which is then contrasted with all the advantages of having a Magic Pillow. In doing so, it seeks to show logos more vividly and should entice viewers to immediately go and fund our project, or at least appreciate the product. With the background music, colours, and humour, it emphasizes the emotion of the character to create an enjoyable environment and empathy with the audience.