Thursday, 6 April 2017

Rationale(temporary)

The pillow is originally designed for travellers who would like to use their own pillow during the journey. However, a pillow that can transform into different size and shape could be convenience for our normal daily life as well. Nowadays, the functions of pillow are mostly just for sleeping well and pillows are not be able to function depend on the situation. A multifunction pillow is needed by the market. Rather than directly presents the produce, the commercial shows a bad day of the character in the first place in contrast with all the advantages of the pillow later. In doing so, it seeks to show LOGOS more vividly. Besides, the background music and the colour in it emphasize the emotion of the character to create empathy with the audience.  

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