The
pillow is originally designed for travellers who would like to use their own
pillow during the journey. However, a pillow that can transform into different
size and shape could be convenience for our normal daily life as well. Nowadays, the
functions of pillow are mostly just for sleeping well and pillows are not be
able to function depend on the situation. A multifunction pillow is needed by
the market. Rather than directly presents the produce, the commercial shows a
bad day of the character in the first place in contrast with all the advantages
of the pillow later. In doing so, it seeks to show LOGOS more vividly. Besides,
the background music and the colour in it emphasize the emotion of the
character to create empathy with the audience.
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