Things we still need to do: 

- Mattress
- Phone scene
- Voice over (Edit)
- Matching it to the video or vice-versa
- Adding/Removing stuff.
- Car scene.
- Eating scene, maybe??
- Running to school.
- Name, what should it be? Magic Pillow?
- Tutor scenes
- Music / Sound effects
- Steps + Stairs / Tripping over
- Blog
- Kickstarter (Voice over) Raising funds, give us support, etc.
- Grabbing the assignment.
- We need support to make your dreams a reality! ARGHHH!
- Keep shooting. More. Scenes.
- Don't edit it yet.
- Mock up on Tuesday to show to Gray
- Scream?
- Explain the product, it's unique. What sort of support are we seeking?
- What rewards will they get when they pledge?
- Social media, website, etc.
- Crediting sources at the end.
- Selling the pillow.
- Needing to add voice over to the ending car scenes

Script: (Updated 24/03)

Music starts
- You've had bad days. You have bad days?
- You wake up tired / Have a nightmare / Sleep late.
- Your alarm destroys the silence, so you destroy your phone (Alarm rings)
- You scream in your groggy state. Your assignment is late.
- You've already had a retrieval and two extensions, don't be that guy.
- You hurriedly get ready, you HAVE to get ready.
(Short scenes/cuts, etc, music is still playing throughout).
- Whilst bursting out the door, you forget one thing. Always watch where you're going!
- That's how you end up on the ground with your face in the dirt, still late.
- You sprint to school, but it's already too late... See that disappointment in your tutors face?
- Yeah, you fail.
- END (Car scene, R.I.P)
- Here's what you need to do.. 
- Go out there now and buy a Pillow 9000! (Name?)
- You'll get refreshing nights sleep in no time at all!
- Getting nightmares? Gone instantly!
- Hate the sound of your alarm? The Pillow 9000 will gently vibrate you awake with the soothing sounds of birds chirping
- What're you waiting for? Yeah, you!
- Get your day started off with a blast. The power is in your hands. 

Advertisements research

Inspiring Advertisements:

https://www.youtube.com/watch?v=NZ80SVOHKoo

https://www.youtube.com/watch?v=-3M9cx3Q7_I

https://www.youtube.com/watch?v=rPzFqh7x5NM

https://www.youtube.com/watch?v=oWJASVluHew

https://www.youtube.com/watch?v=Ec_8u9-YO7Q&t=205s

Location reference and unexpected issues

Reference:

Issues:
1.We did not come up with a solution to shot the scene that the phone drops into water (Without damaging the phone).
2.The effects that the pillow collects paper in the air is hard to reveal.

Technical issues: The video goes blur.
                             The lighting is not right(overexposure somehow).

Solution:



Technically:
 Sets the IOS to 400 and adjusts the lighting by using LED light and change the aperture.
 Moves the bed so that we can shot while the sunlight comes from the back of the camera                

Storyboard and story

Story:Good day and bad day/the secret of having a good day
We try to present a story that the character has a bad day and everything changes as soon as he gets the magic pillow.

Scene 1(close up):  It shows that the character does not sleep well.
Scene 2 (close up): He pick up his phone.
Scene 3 (close up): The phone was dropped into a glass of water
Scene4 (medium shot): He wakes up and realises that he is late
Scene 5 (close up): The shower with running water shows up for least than 1second. 
Scene 6 (close up): It shows up for less than 1s that breads jump out of the toaster.
Scene7 (close up): He hurrily wears the shoe. (last for 1s)
*Scene 8 (full shot): He closed the door 
Scene 9 (medium shot): He falls on the ground
Scene 10 (Close up): The paper was blown away at the same time.
Scene 11 (Close up): The scene pans from the back of a character's head(the lecturer)to an over shoulder midshot that the main character is arguing with his lecturer. 
Scene 12 (Close up): The lecturer shakes his head to suggest that the main character did not convice the lecturer.
Scene 13 (full shot): He walk on the street while hanging his head. 
Scene 14(close up): The traffic light changes to red.
Scene 15(full shot): He does not realize that and get crash by a car. 

Scene 16 (Close up): The scene pans to his face while he is kind of smiling
Scene 17 (Close up): He was waked up by the shaking pillow with music
*Scene 18: It is 8:00am in the morning
Scene 19: Close up of the brush with toothpaste on it
Scene 20(medium shot): He is brushing teeth.
Scene 21(Close up): Spitting water into the sink
Scene 22(close up): Showering.
Scene 23 (close up): The toast is ready.
Scene 24(medium up): He picks dish and glass up to show that he has breakfast already.
Scene 25(close up): Leaving his room while transforms the pillow's size small enough to put into his pocket.
Scene 26(close up): He close the door.
Scene 27(close up): tripped on the stair.
Scene 28 (full shot):Slow motion of the character falling.
Scene 29(close up): He is laying on the pillow which has transformed into a crash pad.
Scene 30 (Full up): he stand up, transforms the size of the pillow and leaves.


The Storyboard above is the inital arrangement. As the tutor suggests, it is better to take some photos for reference before drawing it.

Shots List:

- Animatic? 
- Extreme closeup of someone sleeping, the pillow is in the shot, camera pans across and the alarm rings, disrupting the silence.
- Focus on the phone.
- Soundtrack + Sound Effects (ICE Sound Library on the campus computers)
- Premier tutorial next class.
- Look up Linda tutorials
- (Entitled to any soundtrack, but you can't use it online, for competitions, etc).

Possibly ideas for what the pillow can do: 
- Crash pad
- Flotation device
- Impromptu pillow fights
- Bean bag
- Car crash?
- Falling off the bed
- Getting hit by lightning/meteor
- Guns
- Chased by dogs
- Assignment/important documents getting blown away
- Earthquakes or natural disasters
- Eatable? Oxygen?
- Forgetting an assignment. Beep bop, robot thing. Flies back to grab it for you?
- IT FLYS YOU TO UNI
- Changes into anything you want, obviously.

Possible issues that could arise: 
- Actors, still need to find them.
- Could require a lot of special effects/editing?
- Need a GOOD actor, we have no money to hire someone from Shortland Street

functions of the produce

Produce: transformal pillow/pocket cushion

What can it do?
head rest,
be a chair,

feedback from the presentation:
be a Bean bag,
Floatation
be a Crash pad
Impromptu pillow fighting,

Lock down the topics

What objects can we do?
 Pen, Eraser, Pencil
Bicycle, scooter, Skate board,
Clothes, Trousers, Sock, Stocking,Hat, Cap,
Chair, Desk, Table, Mouse,
Pillow, Cushion, Bean bag, Bed, Towel, Mattress, Quilt, Comforter,
Curtain, Blinds,
Toaster, Micowave,


What fictious objects we can make?
Pillow that can talk, Transformal pillow, Flying pillow
Tip-changable Pen,
Color- change window, Color-changable clothers,

The research of competition and market (target customer)

Our inital target customer are: travelers/backpackers

https://www.tnooz.com/article/global-youth-travel-market-booming-backpacker-dollars-add/ 

The research about compitition and market

Transformal pillow comparing to the other pillows

http://odyb.net/furniture/best-type-pillow-body-foam-memory-review-down-sleep/

Body Pillow


An oversize pillow designed to cradle and support the entire length of the body during sleep.
Pros
• Does not shift around the bed during sleep unlike regular pillows.
• Can be used to lie against for extra back support or as a prop to sit against.
• Keeps the body in place while providing support to the neck and front of the body as well as the back.
• Very useful for pregnant women as it accommodates bodily changes that come with pregnancy.
Cons
• Washing body pillows too often deforms it.
• Pillow cases of the exact size are hard to find.

Memory Foam


Memory foam is polyurethane with added chemicals, increasing its viscosity and density. It reacts to body heat and pressure, allowing it mold to your neck and head in seconds while also returning back to its original shape once heat and pressure is removed.
Pros
• Provides the most comfort and support, especially for people with neck, shoulder and back problems.
Cons
• Memory foam is combustible.
• Infants may have trouble turning in memory foam pillows.
• Emissions from memory from may cause respiratory irritation.
• Traps body heat and may be uncomfortable in warmer climate.
• Some memory foam gives off a distinct chemical odor, unpleasant to some.

Contour Pillow


A type of pillow shaped for back and especially side sleepers. The middle of the pillow curves down to provide proper support for the head. Materials like memory foam, buckwheat and water are used to make contour pillow, so they inherit the pros and cons of the respective material used.
Pros
• Really cradles your neck, providing solid support.
• Helps you achieve and maintain proper posture when sleeping.
• Alleviates snoring as the pillow shape supports the head and neck in such a way that breathing airways are kept open for smooth breathing during sleep.
Cons
• Not designed for stomach sleepers.

Down Pillow


For softness, nothing is better than down pillows. Filled with the delicate fluff from the bellies of waterfowl, they are especially popular with stomach sleepers, who tend to like their pillows cushiony.
Pros
• Washable.
• Long lasting.
• Lighter than feather.
• Down pillow is able to breathe thus reducing perspiration during sleep.
• Does not have the usual feather quill shaft like ordinary feathers pillows.
Cons
• Expensive.
• Requires shaking and fluffing to maintain.

Feather


ProsFeather pillows have been around for a long time. Much like down pillows, feather pillows are loved for their softness.
• Durable.
• Light weight.
• Really flexible.
• Superior softness.
Cons
• Requires shaking and fluffing to maintain.
• May have an odor from chemicals used to sanitize the feathers.
• Feather quills can be uncomfortable when rotating during sleep.
• Some people may be allergic to feather, although it’s most probably dust mites.
• Support may not last as feather pillows tend to sink in further throughout the night.
• Feather pillows might produce some noise when turning during sleep as the hard parts of the feather might brush against the pillow’s protective layer meant to prevent it from poking through.

Buckwheat


Buckwheat pillows are stuffed with hulls of buckwheat, the husks that protect the kernels. Buckwheat hulls are roasted to remove dust from the growing fields before being placed into the pillowslips.
Pros
• Cheap.
• Natural.
• Renewable.
• Very long lasting.
• Ideal for side sleepers.
• Provide natural air circulation between individual hulls, resulting in ideal temperatures for peaceful sleeping.
• Provides excellent support for the head, neck and back because the hulls contour to the weight and shape of the body during sleep.
Cons
• Heavier than ordinary pillows.
• May contain allergens to which a very small percentage of people are allergic.
• The noise the buckwheat hulls make when turning your head may take some time to get used to.
• Once the buckwheat pillow is in shape, it does not return back to its original form like memory foam pillow does.

Latex



Latex pillows are made from latex rubber harvested from rubber trees grown on plantations in tropical countries. These pillows have some wonderful properties that make them ideal for people who suffer from allergies, neck and back pain, or both.
Pros
• Biodegradable.
• Flame retardant.
• Really long lasting.
• Resists mold and mild dew.
• 100% natural, organic material.
• Insect resistant so it wards off bed bugs and dust mites.
• It’s free of harmful chemicals and is non-toxic from cradle to grave, even if it’s burned.
• Molds to your head and neck under your weight, providing a firm but cushioned sleeping surface.
Cons
• Costly.

Polyester Pillow



Polyester is sometimes referred to as the poor man’s cotton. It is made from all sorts of man-made fillings and is the most popular kind of pillow for various reasons.
Pros
• Cheap.
• Washable.
• Extremely tear resistant.
Cons
• Poor ventilation.
• Poor neck support.
• May be vulnerable to dust mite.
• Gel filled pillows may emit odor.

Water Pillow



Water pillows are essentially pillows filled with water but not entirely. The top part is usually made out of polyester while the bottom part is cushioned by water.
Pros
• The temperature is cooler.
• Doesn’t move easily because it is heavier than a regular pillow.
• The water level is adjustable, allowing it to add or remove height and firmness.
• The pillow will automatically contour to the head and neck without resulting in any pressure points.
Cons
• Not made for stomach sleepers.

Microbead


The product is filled with round polystyrene beads called “microbeads”, a small version of what is usually found in bean bags. The outer fabric of the pillow is usually made of soft and elastic materials.
Pros
• Good air flow.
• Conforms to the shape of the head and neck.
Cons
• Durability.
• Too firm for some.
• Chemical odor may be unbearable to some.
• A tear during washing may clog up your plumbing system.
• Risk of inhaling microbeads in the event the pillow tears.

Synthetic Fiber


Synthetic Fibers are made from synthesized polymers or small molecules. The compounds that are used to make these fibers come from raw materials such as petrochemicals.
Pros
• Cheap.
• Durable.
• Resilient.
• Waterproof.
• Allergy free.
• Easy to wash.
• Flame resistant.
Cons
• Highly static.
• Non absorbent.
• Doesn’t contour well to the head and neck.

Cotton


Cotton pillows are 100% pure, natural and absorbent.
Pros
• Allergy free.
• Firmer and flatter than down pillows.
Cons
• Flattens over time.
• Feels hard once compressed.
• Doesn’t contour well to the head and neck.
• Retains moisture, hence encouraging dust mites and mold if not cleaned regularly.

Wool


Pure, natural, breathable.
Pros
• Allergy free.
• Stays cool during summer and warm during winter.
• Healthy airflow to prevent moisture from sleep perspiration.
• Natural insulator as it keeps your body at a constant temperature.
Cons
• Flattens over time.
• Feels hard once compressed.
• Doesn’t contour to body curvature well.

As a conclusion, the best kind of pillow is the latex contour pillow. It encourages you to sleep on your sides, which is always the best out of the 3 common sleeping positions. The contour shape is good for your head, neck, upper back and because it is latex, it naturally repels bed bugs, dust mites, mold, mild dew and regulates your temperature throughout the night through the pillows holes. Find the correct firmness that suits you and you’re all set for waking up late every morning!

It is perfect. The latex in this pillow is really soft. It feels much softer than 14 ILD. In fact, it’s like sleeping on a cloud. The size of the pillow and it’s contours will fit your neck beautifully. Moreover, the cover is super nice and easy to remove and wash.

Notes from class: (Mapping my world)

- 60 to 90 second video
- Pillow?? What does it do?
- Smothering people, pillow fights, sleeping, blocking out the light, etc.
- Everyday items
- Talking pillow? Can do anything. Talking? Glasses? Pants? Transform.
- What's it like on the market? It needs to be something that people need.
- Do we want to do illustrations? Books?

Homework:

- Getting your product and/or topic
- Market position
- Rough storyboard and script for Tuesday.
- Try to bring a camera.